History of Kleeneze plc (1923 - Present)

Harry Crook established Kleeneze in Bristol in 1923, when he started to manufacture twisted-in wire brushes by hand. After only a few months, due to huge demand for products, Kleeneze was able to buy a twisting machine and by 1928, just five years after its inception, Kleeneze was able to proudly boast 200 branches worldwide. The Kleeneze range gradually expanded to
include household consumables – beginning with polish. The company enjoyed many years of record breaking sales. The very first Kleeneze distributors were known as Boosters as they boosted brush sales.
Kleeneze expanded abroad and the overseas operations proved immensely successful throughout the 1930s; this continued until the Second World War when production was channeled into a variety of war needs.
Between 1945 – 1960, as Britain was recovering from the economic effects of war, Kleeneze began to expand its range to include more consumable and personal care items.
Kleeneze was no longer simply a brush making company; the business was progressing and expanding. During the 1960s Kleeneze agents, as they were now known, were awarded self-employed status.
Between 1970-1980, Network Marketing, a concept unique in the UK, was introduced.
From 1980 onwards the home shopping and direct selling phenomenon took off. Kleeneze was now solely concerned with Network Marketing and the dedication and energy of Kleeneze agents built the foundation for today’s Opportunity.
During the 1990s Kleeneze’s successful programme of incentives saw agents flocking to the business. 
In 1995 Kleeneze re-launched its activities in the Republic of Ireland.
In May 2004, Kleeneze opened its brand new office headquarters and distribution centre in Warmley, Bristol.
In 2006 we became part of the Findel Group. A FTSE 250 company turning over £500 million per annum. Operations have transferred to Lancashire and the infrastructure and investment are now in place to promote massive growth in the company over the coming years.
There has never been a better time to join Kleeneze!